Anew startup, Prelude Fertility, has a bold plan to turn the infertility industry on its head. Prelude plans to take the technology of infertility (in vitro fertilization and egg freezing) and aggressively expand it into fertility, hoping to usher in a world where women’s decisions about family and career aren’t ruled by their biological clocks. Rather than cater primarily to women nearing the end of their childbearing years, who often find it harder to conceive, Prelude will target women in their late 20s to mid-30s, when it’s easier to harvest eggs and when those eggs are more likely to lead to healthy babies. 

Article source: http://www.forbes.com/sites/miguelhelft/2016/10/17/prelude-fertility-200-million-startup-stop-biological-clock/#3e7336f67d04

Photo source: By Michelle Bachelet [CC BY-SA 2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons