Earlier this year, Kristen Koh Goldstein merged two of her companies, three-year-old Scalus and six-year-old BackOps into a new company called HireAthena, a back-office-as a service startup that also sells fully automated workflow software. From the start, the company has aggressively marketed itself to both customers and employees who are women, and it’s smartly playing up to them right now in a presidential election season where talk of sexism has often (yes) trumped talk of education, defense, and the war on drugs, among other national issues.

Article source: https://techcrunch.com/2016/10/26/a-founder-seizes-on-anti-trump-sentiment-to-market-women-friendly-workflow-software/

Photo source: By Max Goldberg from USA (Trump CAUCUS) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons