With the rousing success of Pokémon Go, companies are looking to cash in on the most popular app of 2016. Businesses are trying to purchase a spot in the app as a Proper Name manipulating the lures and Pokestops that identify locations with Pokémon pertaining paraphernalia. The payment would be on a per visit basis.

Source: https://techcrunch.com/2016/07/13/pokemon-go-will-soon-get-ads-in-the-form-of-sponsored-locations/

Image Source: By Health Gauge [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons