Big data is only as useful as the person interpreting the numbers. Unfathomable amounts of data are sought and found every day, but the value of data lies not in itself, but in how it is utilized. Computers simplify the retrieval of information, but it's up to the human to decide what is applicable and important.

Source: https://techcrunch.com/2016/07/17/too-much-big-data-running-through-my-brain/