Rebecca Minkoff's fall preview show at New York Fashion Week today made use of augmented reality technology in new and exciting ways. On top of a 360 live experience for those unable to attend, the brand also made use of an app called Zeekit to help real women envision how Minkoff's new line looks on their own body. The way it works? You upload a photo of yourself, pick the clothing items you want from the line, and then the app overlays the items on your body in the size you choose.
Article source: https://techcrunch.com/2016/09/09/rebecca-minkoffs-fashion-week-show-uses-augmented-reality-to-help-real-women-shop-the-look-live/
Photo source: By mandiberg [CC BY-SA 2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons