In the world of retail, women account for approximately 70%-80% of all consumerism. Therefore, top retail companies are aiming to hire more women to apart of their tech teams. Brands who cater to women, such as Kate Spade and Sephora, have joined with "Girls Who Code" as a part of their summer immersion program.

Article(Source):http://www.forbes.com/sites/haniyarae/2016/09/02/retail-women-tech/#66f10a7e184a

Photo Source: By Kate Spade (http://www.katespade.com/) [Public domain], via Wikimedia Commons