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Mergers and Acquisitions

Snapchat is acquiring mobile search app Vurb for $110M+

Snapchat is acquiring mobile search app Vurb for $110M+

Social media sensation Snapchat is in the process of buying Vurb, an app that is an amalgamation of searching, chatting, and sharing. Vurb is firstly a search engine, designed to find places and venues for movie theaters, restaurants, etc. Snapchat's strength is its sharing of "stories", and the company is probably anticipating to allow users to share more than just pictures.

Source: https://techcrunch.com/2016/08/15/snapsearch/

Image Source: By Snapchat, Inc. [Public domain], via Wikimedia Commons