Viewing entries tagged
linda boff

A Discussion with Linda Boff, the Chief Marketing Officer of GE

A Discussion with Linda Boff, the Chief Marketing Officer of GE

Carrie Kerpen, the CEO of Likeable Media, and Linda Boff, the CMO of General Electric (GE), discuss about the keys to success and how they got where they are.

Article source: http://www.forbes.com/sites/carriekerpen/2016/09/26/from-startups-to-superpowers-what-it-takes-to-get-to-the-c-suite/#731016c8617f

Photo source: By Powerhouse Museum from Sydney, Australia (Woman working in an office) [Public domain], via Wikimedia Commons