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Pokémon Go crosses $200M in global revenue one month into launch

Pokémon Go crosses $200M in global revenue one month into launch

If there is anybody who is still worried about the decline of the mobile game industry, Niantic Labs and Pokémon GO have 200 million reasons to say otherwise. The global, mobile sensation is technically on pace to reach 2.4 billion dollars in revenue (which is of course impossible), but with consistent updates and creative marketing, surpassing one billion dollars would be (amazingly) within reach.

Source: https://techcrunch.com/2016/08/07/pokemon-go-crosses-200m-in-global-revenue-one-month-into-launch/

Image Source: By Health Gauge [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

More Women Than Men Are Playing 'Pokémon GO'--By A Lot

More Women Than Men Are Playing 'Pokémon GO'--By A Lot

63% of Pokémon GO trainers are female, and the average type of player is a 25 year-old white woman with $90,000 income and a college diploma. The results were collected by Survey Monkey, so while the results aren't official from Niantic Labs (the creator of Pokémon GO), the data is certainly intriguing and suggesting an even larger gender gap between women interested in gaming to women represented in gaming.

We encourage you to comment!

Source: http://www.forbes.com/sites/ryanmac/2016/07/26/more-women-than-men-are-playing-pokemon-go-by-a-lot/?utm_source=FBPAGE&utm_medium=social&utm_content=529001858&utm_campaign=sprinklrWomen@Forbes%20-%20womenatforbes#366b26584f16 

Pokemon Go T&Cs strip users of legal rights

Pokemon Go T&Cs strip users of legal rights

Who knows what's hiding in the fine print of the terms and conditions? They'recumbersome, 40 pages long, and written by lawyers. Unfortunately, a close look at the contract reveals that Pokémon Go users forfeit all rights to sue Nintendo and Niantic Labs (the creator) of all personal injury liability. Additionally, Pokémon Go allows itself to wheedle into users' phones, contacts, emails, geolocations, and a slew of other privacy breaches.

Source: https://techcrunch.com/2016/07/17/pokemon-go-tcs-strip-users-of-legal-rights/

 

Pokémon Go will soon get ads in the form of sponsored locations

Pokémon Go will soon get ads in the form of sponsored locations

With the rousing success of Pokémon Go, companies are looking to cash in on the most popular app of 2016. Businesses are trying to purchase a spot in the app as a Proper Name manipulating the lures and Pokestops that identify locations with Pokémon pertaining paraphernalia. The payment would be on a per visit basis.

Source: https://techcrunch.com/2016/07/13/pokemon-go-will-soon-get-ads-in-the-form-of-sponsored-locations/

Image Source: By Health Gauge [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons